What matters to today’s consumer

Connected engagement

Connected Supply & Fulfillment

Personalization

For brands and retailers, evolving consumer behaviors and expectations are impacting every aspect of the business. Here we present the findings from our recent consumer trends research and explore how retailers and brands can deliver what matters to today’s consumer.

Retail First: How consumers’ demand for everywhere commerce is reshaping the Retail landscape

Consumers demand personalized, convenient, immediate, and sustainable experiences like never before – but what does that mean in practice? Led by Rachel Shechtman, this session will explore how to create effective and engaging retail.

Explore content highlights and insights from our retail and CP experts

Article: The balancing act

Contemplating three big choices facing retailers and consumer brands in the evolving consumer landscape with Kees Jacobs, Vice President, Global Lead for Insights and Data.

Infographic: Personalization

How brands and retailers can deliver unprecedented levels of personalization and match consumers’ commitment to social responsibility, health, and sustainability.

Article: Reinventing grocery

Exploring the five realities defining the new era of connected commerce for grocers with Global Retail Lead, Lindsey Mazza.

WHAT MATTERS TO TODAY’S CONSUMER

Download the 2022 consumer behavior tracker for the Consumer Products and Retail industries.

Meet our experts

Tim Bridges Global Head of Consumer Products & Retail Capgemini
Lindsey Mazza Global Retail Lead Capgemini
Kees Jacobs Global Lead for Consumer Products & Retail Insights and Data Capgemini

What matters to today’s consumer: Connected engagement

The distinction between physical and digital is less clear today than in previous decades, with shoppers moving easily between channels and, increasingly, expecting a comparable level of service and connected experience across all touchpoints.

Given the parallel physical and virtual activity of today’s consumer, brands and retailers must adapt to serve customers who are shopping in multiple ways and develop an omnichannel strategy that seamlessly unites in-store, e-commerce, direct to consumer, and marketplaces.

What's impacting the retail industry now - The new era of Connected Commerce
Infographic

The future of retail is “phygital”

Explore key findings from our most recent research about the blurring line between physical and digital channels.

See full infographic
WHAT MATTERS TO TODAY’S CUSTOMER DELIVERY & FULFILLMENT
Article

The balancing act

Contemplating three big choices facing retailers and consumer brands in the evolving consumer landscape with Kees Jacobs, Global Lead for Consumer Products & Retail Insights and Data, Capgemini.

Read the article
Video

What's next with Owen McCabe

Our VP, eCommerce on the most important thing retailers and brands need to invest in to serve the modern customer

Watch the video
    Report Download the 2022 consumer behavior report for Consumer Products and Retail industries. Download

    Meet our experts

    Lindsey Mazza Global Retail Lead Capgemini
    Kees Jacobs Global Lead for Consumer Products & Retail Insights and Data Capgemini
    Owen McCabe Digital eCommerce,
    
Global Consumer Goods & Retail
    Capgemini

    What matters to today’s consumer: Connected supply & fulfillment

    As the line between online and offline shopping increasingly blurs, shoppers across all geographies and demographics expect faster delivery and a wider range of delivery options, regardless of channel of purchase.

    Our survey shows that shoppers regard high-quality, efficient delivery and fulfillment of their orders as an integral part of the shopping requirement and should position these capabilities as a growth driver.

    What's impacting the retail industry now - The new era of Connected Commerce
    Infographic

    A new focus on delivery & fulfillment

    Explore key findings from our most recent research about the importance of a wide range of fast and convenient delivery options, regardless of channel of purchase

    See full infographic
    Article

    Reinventing grocery

    Explore the five realities defining the new era of connected commerce for grocers with Global Retail Lead Lindsey Mazza.

    Read the article
    Video

    What’s Next with Owen McCabe

    Our VP, eCommerce on the most important thing retailers and brands need to invest in to serve the modern customer

    Watch the video
    Video

    1 Word with Kees Jacobs – Flexibility

    Find out what one word our Vice President, Global Lead for Insights and Data uses to describe the CP and retail industry

    Watch the video
    Video

    1 Word with Lindsey Mazza - Fulfillment

    Find out what one word our Global Retail Lead uses to describe the retail industry

    Watch the video
      Report Download the 2022 consumer behavior report for Consumer Products and Retail industries. Download

      Meet our experts

      Lindsey Mazza Global Retail Lead Capgemini
      Kees Jacobs Global Lead for Consumer Products & Retail Insights and Data Capgemini
      Owen McCabe Digital eCommerce,
      
Global Consumer Goods & Retail
      Capgemini

      What matters to today’s consumer: Personalization

      Our research demonstrates that different shopper segments have different needs, preferences, and desires. To deliver a personalized experience, brands and retailers need to collect and analyze first-party consumer data to customize new products and services that align with the individual shopper’s expectations.

      What's impacting the retail industry now - The new era of Connected Commerce
      Infographic

      Personalization

      Explore key findings from our most recent research about how brands and retailers can deliver unprecedented levels of personalization and match consumers’ commitment to social responsibility, health, and sustainability.

      See full infographic
      Article

      Rethinking DTC in the new era of Connected Commerce

      Our VP eCommerce Owen McCabe explores how reframing direct-to-consumer can help brands unlock new efficiencies, build loyalty, and drive personalization.

      Read the article
      Video

      What’s Next with Owen McCabe

      Our VP, eCommerce on the most important thing retailers and brands need to invest in to serve the modern customer

      Watch the video
      Video

      What’s Next with Linsdey Mazza

      Our Global Retail Lead reveals how brand purpose is influencing consumer decisions.

      Watch the video
        Report Download the 2022 consumer behavior report for Consumer Products and Retail industries. Download

        Meet our experts

        Lindsey Mazza Global Retail Lead Capgemini
        Kees Jacobs Global Lead for Consumer Products & Retail Insights and Data Capgemini
        Owen McCabe Digital eCommerce,
        
Global Consumer Goods & Retail
        Capgemini

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